How we score
One score out of 100. Three parts.
Here's exactly what we check, so you know what the number means.
The formula
Score=Found × 40%+Trusted × 35%+Usable × 25%
Each part is scored out of 100 first. Being found matters most, because nothing else counts if AI never mentions you.
What each part checks
| Part | The question | What we check |
|---|---|---|
| Found 40% | Does AI name you? | Our team tests the questions your customers really ask, like “best bakery in Richmond”, on ChatGPT, Gemini, Perplexity, Google and Maps, and records how often you are named, and where. |
| Trusted 35% | Does AI get you right? | We compare what AI says with the truth: name, address, phone, hours, services, prices and reviews. Every wrong or missing detail costs points. |
| Usable 25% | Can AI send customers to you? | Can AI read your website? Are there clear ways to call, book, order or get directions? Is your business information set up so machines can understand it? |
How we test
- Questions written for your type of business and your area, the way real customers ask them.
- Each question tested by our team on several AI assistants, more than once, because answers vary.
- Your listings on Google, Apple Maps and Bing, and your website, checked by hand.
- Your three nearest competitors, so you can see who AI names instead.
- A person on our team reviews every result and writes your report. It is prepared for your business, not generated by a tool.
See a full example report (PDF, 2 pages)
What the score is not
- Not a guarantee. No one controls what AI recommends. We can make you findable, correct and easy to reach, which gives you a fair chance.
- Not fixed. AI answers change week to week. Your score is a snapshot on the day we check.
- Not a sales trick. If your score is good, we'll tell you, and you won't need us.