Guides
Plain answers about AI and your business
Short guides for owners. No jargon.
How to get your business recommended by AI
A practical order of work for local businesses.
Guide · 2 October 2026Why isn't my business showing up on ChatGPT?
The usual reasons AI doesn't mention you, and what to fix.
GuideWhat is AI visibility?
AI visibility explained for local business owners: what it means, how it differs from SEO, and why it matters when customers ask ChatGPT or Google.
Guide · 2 October 2026How to check what ChatGPT says about you
A free five-minute test.
GuideAI visibility checklist for local businesses
A 20-point checklist covering listings, website, reviews, mentions and testing so a UK local business can be found and described correctly by AI.
GuideAI visibility for Richmond, Twickenham and Kew businesses
A local guide for businesses in Richmond, Kew, Twickenham and nearby: how to be found and described correctly by Google, Maps and AI assistants.
GuideAI visibility for service-area businesses
How plumbers, electricians, cleaners and other businesses that travel to customers can be found by AI without showing a home address.
Guide · 2 October 2026AI visibility glossary
Plain-English definitions.
Guide · 2 October 2026AI visibility vs SEO vs GEO
What the terms mean for a local business.
GuideHow to set up Apple Business Connect
How to claim your business on Apple Maps with Apple Business Connect, why it matters for Siri and iPhone users, and what to check.
GuideBing Places: why it matters for ChatGPT and Copilot
Why a Bing Places listing is worth ten minutes for local businesses, and how to import your Google Business Profile.
Guide · 2 October 2026Can you pay ChatGPT to recommend your business?
Why you can't, and what helps instead.
GuideIs your robots.txt blocking AI crawlers?
How to check your robots.txt in two minutes, which crawler names matter for search and AI, and what a safe setting looks like.
GuideEight common AI visibility mistakes local businesses make
The recurring problems we see in local business checks: blocked sites, missing listings, wrong hours, text in images and more.
GuideConsistent business details: the NAP checklist
Why name, address and phone must match everywhere, and a checklist of places to check for mismatches.
GuideDo I need an llms.txt file?
llms.txt is a proposed file that summarises your site for AI. Google says its search doesn't use it. Here's what it is and whether it's worth ten minutes.
GuideFree AI visibility checkers vs a hand-done check
What automated AI visibility checkers can and can't tell a local business, and when a manual review is worth having.
GuideHow ChatGPT and other AI assistants choose which local business to recommend
AI assistants don't know local businesses themselves. They look you up in search engines, maps and review sites. Here's where each one looks, and what makes them name you.
GuideHow does AI decide which local businesses to recommend?
What AI assistants appear to weigh when they name local businesses, and what you can influence. Plain English, no guarantees.
GuideChatGPT, Gemini, Copilot and Perplexity: how they find businesses
What is known about the sources each major AI assistant leans on for local businesses, and what that means for where you should be listed.
GuideHow long does it take to show up in AI?
An honest answer on timing: what changes quickly, what takes months, and why nobody can promise a date.
GuideHow to appear in Google AI Overviews
What Google says about showing up in AI Overviews and AI Mode, and the practical basics for a local business.
GuideHow to choose an AI visibility tool or agency
Questions to ask and red flags to watch for when comparing AI visibility checkers, platforms and agencies in the UK.
GuideHow to fix wrong business information in AI answers
If ChatGPT, Gemini or Copilot gets your hours, address or services wrong, here is how to trace it and correct it at the source.
GuideHow to get more Google reviews, honestly
A UK guide to asking real customers for Google reviews, replying to them, and avoiding fake or incentivised reviews that can backfire.
GuideHow to make your website show up on ChatGPT
Can ChatGPT read your website, how to check, and the practical steps to make your pages easy for ChatGPT search to find.
GuideHow to set up your Google Business Profile
A step-by-step UK guide to claiming and completing a Google Business Profile so Google Maps, Search and AI can describe your business correctly.
GuideIs AI visibility worth it for a small business?
An even-handed look at whether a small local business should invest time or money in AI visibility, and what to do first.
AI index · 25 September 2026Richmond cafés: who AI recommends
Who ChatGPT, Gemini and Perplexity recommend, and the mistakes they made.
GuideDo you need schema markup for your local business?
What schema (structured data) is, whether Google requires it for AI features, and a simple LocalBusiness example you can copy.
GuideWhat to put on your website so AI can describe you
A checklist of what to state in plain text on a local business website so search engines and AI assistants describe you correctly.
GuideWhere does ChatGPT get local business information?
What is known, and what isn't, about the sources ChatGPT uses for local business answers, and how to cover them.
Guide · 2 October 2026Which business listings does AI use?
Google, Bing, Apple and review sites.
GuideWhy AI can't read your menu or price list
Menus and price lists saved as photos or PDFs are often invisible to AI. How to publish them so assistants can quote them correctly.
GuideWhy AI gets your opening hours wrong, and how to fix it
AI copies your opening hours from other places. If your listings disagree, it may pick the wrong one. Here are the places to check and how to fix them.