Guides · 2 October 2026

AI visibility glossary

Short answerA plain-English list of the terms you'll meet when you look into getting found by AI, with no jargon left unexplained.

AI visibility: How easily AI assistants find, name and correctly describe your business.
AI assistant: A tool such as ChatGPT, Gemini, Claude, Copilot or Perplexity that answers questions in plain language.
AI Overviews: Google's AI-written summaries shown above some search results.
AI Mode: Google's conversational AI search experience.
ChatGPT search: ChatGPT's ability to search the web. OpenAI's search crawler is called OAI-SearchBot.
SEO: Search engine optimisation: improving how your pages appear in search results.
GEO / AEO: Generative or answer engine optimisation: labels for optimising for AI answers.
Google Business Profile: Your free Google listing that feeds Maps and local search.
Bing Places: Microsoft's business listing for Bing and Copilot.
Apple Business Connect: Apple's tool for managing how your business appears in Apple Maps.
Structured data (schema): Code on a page that labels facts such as address and hours for machines. Google says it isn't required for its AI features.
robots.txt: A file telling crawlers which parts of your site they may read. Blocking everything makes you invisible.
Crawler: A program that reads web pages for search or AI.
llms.txt: A proposed summary file for AI. Google says it isn't used by Google Search.
NAP: Name, address and phone number. They should match everywhere.

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