Guides · 2 October 2026
Bing Places: why it matters for ChatGPT and Copilot
Short answerBing Places is Microsoft's free business listing. It feeds Bing and Microsoft Copilot, and industry guides report that ChatGPT search sometimes uses Bing's index. If you have a Google Business Profile, Bing Places can import it, which makes this one of the quickest wins.
Steps
- Go to Bing Places for Business and sign in with a Microsoft account.
- Choose to import from your Google Business Profile, or add your business manually.
- Check that name, address, phone, hours and website match Google exactly.
- Verify the listing when Bing asks.
- Also add your site to Bing Webmaster Tools and submit your sitemap.
Why not just rely on Google?
Different assistants lean on different data. Microsoft's products and, reportedly, ChatGPT search draw on Bing. Having the same correct details in all three ecosystems reduces the chance of a wrong answer.
Questions people ask
Is Bing Places free?
Yes.
Will it hurt my Google listing?
No. They are separate listings. Just keep the details identical.
Related guides
- How to set up your Google Business Profile
- How to set up Apple Business Connect
- Which business listings does AI use?
Sources
- Bing Places for Business
- HubSpot: guide to ChatGPT search visibility
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